Our story

A bakery shaped by repetition, restraint, and a little obsession.

FOLD began with a borrowed mixer, a stack of notebooks, and the conviction that neighborhood food can be serious without feeling formal.

Bakery team working behind a pastry counterBefore opening · 06:12

What we believe

Good baking should feel precise on the bench and generous at the table.

We care about structure, fermentation, seasonality, and the exact moment a crust turns from pale to deeply caramelized. We care just as much about whether the room feels welcoming at 7:05 on a rainy Tuesday.

2018
The beginning

One table. One oven. Forty croissants.

The first FOLD menu was baked overnight in a shared kitchen and sold from a folding table before noon.

Hands working bread dough on a floured bench
2021
The first room

Windows, a long bench, and no hidden kitchen.

We opened a small corner bakery where the work stays visible. The bench became part of the room, not something backstage.

Warm modern bakery interior
NOW
Still folding

A bigger team. The same small decisions.

We now bake seven days a week, but every pastry still passes through real hands and every seasonal menu starts with ingredients, not trends.

Fresh bread stacked on wooden bakery shelves
Baker working dough on a floured benchBakery team working behind the counterFreshly baked croissants on the pastry counterWarm hospitality-focused bakery interior

The non-negotiables

Four things we protect as we grow.

01

Real time

Fermentation cannot be hurried without showing up in flavor and texture.

02

Visible work

The bakery should feel alive. You can see the bench, the trays, and the people.

03

Small menu

Fewer things made well beats a long list built for everybody and remembered by nobody.

04

Warm service

Precision in the kitchen should never create distance at the counter.

The team

People who notice small things.

Bakers, cooks, baristas, porters, and front-of-house minds making one morning move well.

Portrait of Avery Moore
Avery MooreFounder · Viennoiserie

Avery sets the pastry rhythm, writes the seasonal board, and still starts most mornings laminating the first dough.

Portrait of Jules Lee
Jules LeeHead baker · Bread

Jules looks after the levain, the bake schedule, and the exact color each loaf should reach before it cools.

Portrait of Noor Tan
Noor TanPastry chef · Cakes

Noor leads celebration cakes and plated desserts, translating references into balanced finishes that still taste generous.

Portrait of Riley Stone
Riley StoneHospitality · Coffee

Riley connects the bench to the room, shaping service, coffee, and the small rituals that make regulars feel known.